With a population of about about 1.4 billion people, China is a very attractive market. However, to set foot in this market and with respect to localisation and marketing, international players have to overcome a number of obstacles. First of all, the language and culture are fundamentally different. Furthermore, the Chinese internet landscape has developed largely independently from the rest of the world. The big players on the international level such as Google, Wikipedia, Facebook or Slack are not freely available, while national platforms like WeChat, Weibo and TikTok are indispensable and hugely influential.
In this digital CN-BC meet-up #4, Miriam Theobald, Co-Founder & COO of DŌNGXii, will provide an overview of the nature of the “Chinese internet”: what channels and possibilities are there to market your product or service digitally, and what socio-cultural needs do customers have in China today?
All participants will have the opportunity to join in with comments and questions.