The ICT, media and creative industries cluster combines technology and creativity, two main features of our city. The cluster works in a complementary manner and in close coordination with the Berlin Senate Department for Economics, Energy and Enterprises and the Ministry of Economics, Labour and Energy of the State of Brandenburg. The State initiative Project Future promotes and implements measures and activities to support the creative industries actively.
The creative industry stands for the creative power of change that brings us forward socially and economically. It can also help to keep up with the rapid pace of technological, economic and social developments in the age of digitisation and globalisation and therefore contribute to making cities and regions of a country fit for the future.
In addition to technological excellence and a feel for the market, creativity is an essential basis for innovations. The diverse actors in the creative industries can work out solutions to existing problems in new ways that have not yet been considered. They are not only to be seen as suppliers of what is “beautiful”, but also as macroeconomic drivers for cross-sectoral innovation processes. This offers the opportunity, if the impulses are picked up by business, to learn from one another for mutual benefit.
New products, applications and services, but also companies as a whole, have to meet comprehensive requirements today in order to be successful on the market: Products should not only fulfil the expected functions, but also constantly offer new ones, be intuitive to use and meet increased ecological requirements. Digitisation is not only accompanied by a change in use in relation to products and services, but also a change in culture in the company (Work 4.0).
Goals of the cluster management
- Strengthening the cross-sector visibility of the creative industries and their contribution to innovations, e.g. through greater involvement in cross-industry event formats
- Promotion of exchange and cooperation between creative people and other business representatives, e.g. in special interactive event formats
- Strengthening the awareness of topics and contributions from the creative industries, among other things on sustainability and cultural change as well as adaptation to user needs
Relevance and potential for the region
The spectrum of creative people in the region is wide: Designers, fashion companies, advertising, architects, artists and cultural workers as well as other creative actors of various types and disciplines. In interdisciplinary interaction, they can provide new impulses for thinking, working and designing products and services. The contacts for the region are bundled in the Creative agency, among others.
